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Dog photo booth helps shelter dogs get adopted (doggie photo booth pictures)Photos: Guinnevere Shuster | The Humane Society of Utah
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Dog photo booth helps shelter dogs get adopted (doggie photo booth pictures)Photos: Guinnevere Shuster | The Humane Society of Utah
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Dog photo booth helps shelter dogs get adopted (doggie photo booth pictures)Photos: Guinnevere Shuster | The Humane Society of Utah
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Dog photo booth helps shelter dogs get adopted (doggie photo booth pictures)Photos: Guinnevere Shuster | The Humane Society of Utah
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Dog photo booth helps shelter dogs get adopted (doggie photo booth pictures)Photos: Guinnevere Shuster | The Humane Society of Utah
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Dog photo booth helps shelter dogs get adopted (doggie photo booth pictures)Photos: Guinnevere Shuster | The Humane Society of Utah
The Humane Society of Utah has has launched a new marketing strategy, “A Doggy Photo Booth.” These quirky and personality filled snapshots are helping shelter dogs get adopted and the adorable results have gone viral, and have been successful according to TIME on Friday. In an effort to break adoption records this year, the cuteness overload of a viral marketing effort is doing well showing shelter dogs in a different light.
Showing off these heartwarming images of shelter dogs o their facebook and instagram pages has stirred up a outpouring of support and a renewed source of interest in not only the organization, but shelter dogs in general. There is unfortunately still a certain stigma about shelter dogs perceived by some people, and campaigns like this that are able to show the beauty and sweet, funny, love-bale personality of each of the pets really do help show them in a much more positive and adoptable light.
The Humane Society of Utah is an open admission shelter. A concise definition by PETA, “To be able to offer refuge to every animal in need, open-admission shelters must euthanize un-adopted and un-adoptable animals. The alternative—turning them away—is cruel and leaves the animals in grave danger.” The ultimate goal of any open admission shelter is to adopt out as many of their animals as possible and keep euthanasia to a minimum.
Guinnevere Shuster is the social-media coordinator and photographer behind the shelter dog photo booth viral images from the Humane Society of Utah, and her talent that has led to these playful yet powerful images. Last year, with the aide of social media, the shelter was able to place about 10,000 homeless pets into new homes. They are hoping to shatter that number this year and find forever homes for even more with the help of images like these.
Petfinder.com, a well known and leading online pet adoption resource states, “Good photos can help pets get adopted faster and can also attract more potential adopters to the shelter.”
These truly are the proverbial “a picture speaks a thousand words” and nothing helps shelter dogs find new homes better than great photos and even better marketing, but these images do really “speak” for themselves.
